The concept for SNAXPO20, “It Matters,” was developed to further establish the underlining focus of the expo mission and brand. In snack production, even the smallest detail can have a large impact. The complexity of cooking oils, the balance of flavoring on your raw ingredients, and the millimeter thin density of material on your packaging, all have a great impact into what makes the perfect snack. It all matters, and this theme emphasizes that concept. At SNAXPO, the snacking elite congregate to discuss the details of how snacks are produced and perfected. Here, they’ll experience cutting edge products and dive into the details with colleagues and new partners alike, empowering them to grow their business and evolve alongside the industry.

The headline configuration of “___ Matters” provides a wide range of flexibility in the messaging which allows for more impactful marketing among SNAXPO’s diverse attendee segments. Colorful, two toned vignettes, add a bold look and coordinating accent textures provide some depth to the design which can be used throughout the campaign to accommodate different mediums.

Assets listed in order;
1. Print Ad Mockup
2. Additional Print Ads
3. Website Home Page
4. Interior Web Pages
5. Exhibitor Prospectus
6. Banner Ad Suite
7. Email Template

I designed this website, which was used to launch CoEd as a brand. My choices of color, font, and layout design became the basis in shaping this hip up-and-coming activewear brand.

From playful stationary designs and whimsical toiletry labels to keycards that turn into souvenir keychains, I updated the designs of this colorful hotel to match its mid-century modern beginnings, which was quite the walk down memory lane.

Assets listed in order;
1. Toiletry Labels
2. Additional Toiletry Labels
3. Brochure
4. Room Key Cards
5. Compendium
6. In-Room Dining Menu & Letterhead
7. Hotel Map

I illustrated over images of musicians to emphasize different parts of the images, to tell a story, and to add a more colorful and playful flare to the artists image that reflects the way I feel when I listen to their music.

The new poolside restaurant located at the Town & Country hotel was rebranded around “Riki Tiki”, a carved tiki head, that once upon a time sat on top of the hotels tiki pavilion, where he was able to spit fireworks out of his head.

Assets listed in order;
1. Logo
2. Posters
3. Poolside Menu

Craft + Color is built on three pillars that intertwine to create the craft of the salon; experience, adventure, and community. The logo and website design emphasize these important pillars to bring an all encompassing package that distinguishes this salon as a one-of-a-kind place for people to relax and enjoy.

Assets listed in order;
1. Logo
2. Website Home Page
3. Website Interior Pages

The LeadingAge Leadership Summit is an event where people come together to share innovative practices that transform how to serve the aging population, using cutting-edge initiatives to develop services that meet older adults’ needs, and preferences, and advocacy to advance the interest of the aging consumer.

The creative used within the LeadingAge Leadership Summit’s marketing materials represent the relationships in which people, and ideas are linked to one another. It shows how the people that work within and represent aging services can grow through different connections.

Assets listed in order;

1. Invitation: Closed
2. Invitation: Open
3. Badge Booklet
4. Brochure
5. Digital Ads
6. Email

This map and guidebook was designed based off of a road trip that I took to San Francisco. It highlights amazing spots throughout different areas of the city with original illustrations and personal photos.

If you ever feel like taking the best road trip ever, follow my map and guide and relive a journey I will never forget.

Assets listed in order;
1. Illustrations
2. Brochure Page
3. Brochure Page
4. Map Mockup
5. California Map
6. San Francisco Map

The National Honor Society elevates a school’s commitment to the values of scholarship, service, leadership, and character. These 4 pillars serve as the backbone to the organizations membership since it began.

This campaign concept uses various patterns created from geometric shapes. Each pattern is representative of a pillar. The patterns are used by themselves and combined to create a larger pattern, representative of all 4 pillars and National Honor Society as a whole. These patterns create an eye-catching design that easily translates through all marketing materials.

Assets listed in order;
1. Outdoor Banner
2. Pattern Key
3. Two Print Ads
4. Tote Bag Design

With the powerful compilation of design elements, show-inspired shapes, on trend photographs, bold textures and energetic illustrations, this collage layout brings a fresh new look and creative spin to Premiere Orlando’s marketing that artistically connects products, tools, trends, looks and the overall creativity of the professionals within the beauty industry.

Assets listed in order;
1. Collage
2. Print Ads
3. Print Ad Mockup

Gulliver’s Gate is an interactive and immersive world of miniatures depicting places all over the world.

These custom illustrations were printed onto pins that were sold at the Gulliver’s Gate gift shop.

As a licensed Marriage and Family Therapist, Rebecca Beville’s branding, business card and website design are all reflective of the real and honest connections she creates within her business. The soft color palette and clean layout of her brand give her clients a welcoming feeling of comfort and ease.

https://www.rebeccabevillemft.com/

Assets listed in order;
1. Logo
2. Business Card
3. Website Home Page
4. Website Interior Pages

SuperZoo is the most-attended pet industry trade show in North America, established by World Pet Association in 1950 as an annual gathering place for the entire industry to connect, learn and do business.

Building off of a well established creative concept, I extended the branding of the SuperZoo show to multiple print and digital marketing materials. Growing the creative concept to work across a variety of collateral pieces was a fun and challenging job because I had to stick to the brands style, while also making every piece look unique.

Assets listed in order;
1. Direct Mail Brochure
2. Two Print Ads
3. Email
4. Banner Ads

This updated website design reflects the full-spectrum music therapy services that MusicWorx offers by elevating the look and feel of the site, and incorporating additional functionalities that the old site did not offer, such as a store and education services.

https://musicworxinc.com/

Assets listed in order;
1. Website Home Page
2. Website Interior Pages

The luxury of the Fairmont Hotel chain is reflected throughout both of its print and digital advertising.

Assets listed in order;
1. Print Ads
2. Banner Ad & Email

This website refresh updated the design to look and feel more professional. Photo galleries, testimonials, franchise information and functionalities such as appointment booking and job application were also added to the new SewerPros website.

http://thesewerpros.com/

Assets listed in order;
1. Website Home Page
2. Website Interior Page

Using the logo mark from The Clendenin Firm, I created an abstract pattern and intriguing design elements that were used throughout all of their marketing collateral. The bright orange color is attention grabbing, while the dark gray represents the Clendenin Firm as safe and professional.

This is a collection of logos that I have created for clients in a variety of industries such as medical, hospitality, financial, beauty, education and entertainment.